Last week's webinar with our partners at Crayon was something special. Honestly? The response blew us away.
We brought together MSPs and IT professionals from across Australia, New Zealand, and the Asia Pacific region for a webinar focused on something that's been quietly sabotaging everyone's security investments: when your carefully configured Microsoft security tools gradually drift away from their optimal settings.
The "Aha!" Moment
You know that feeling when you realize everyone else has been dealing with the exact same problem you thought was just yours? That's what happened in this webinar.
One of our attendees—an MSP veteran—nailed it perfectly:
"With my MSP background I really think this would be a huge tool for MSPs to stay across their customers' tenants, especially because a quick 'fix' is often required."
And that's exactly the point. When you're managing dozens or hundreds of customer tenants, you need to ensure all those Microsoft security products you've deployed are actually working as configured. Senserva doesn't replace Microsoft's tools—it makes sure they're optimized and delivering the protection you're paying for.
History Repeating Itself
Mark Shavlik, our founder (and the guy who literally pioneered patch management back in the day), dropped this gem during the webinar:
"Security product drift in 2025 is where patch was in 1999"
If you were around in the late '90s, you know exactly what he means. Before automated patch management existed, IT teams were drowning trying to keep systems updated manually. Then solutions like Shavlik Technologies changed everything.
We're at that exact inflection point right now—except this time, it's about ensuring your security and IT management products stay optimized and deliver the protection you invested in.
What Really Resonated
During the webinar, we walked through how Senserva works alongside your Microsoft investments to ensure they're delivering maximum value:
- Monitors nearly 1,000 configuration points across Microsoft 365, Entra ID, Azure, and hybrid environments—ensuring your security tools are working as intended
- Integrates directly with major PSA platforms (ConnectWise, Autotask, ServiceNow, Zendesk, FreshDesk) to create tickets automatically when configurations drift from optimal settings
- Requires almost zero maintenance once deployed—seriously, 2-3 hours setup per customer, then it just runs
- Keeps everything in the customer's tenant for complete data sovereignty
Here's the key insight that really landed: Microsoft builds incredible security tools. What they don't do is continuously verify that your configurations stay optimized over time. That's where Senserva comes in—we're not competing with Microsoft, we're making sure you get full value from their products.
The Business Model That Makes Sense
What got MSPs really excited was the revenue opportunity. You can deploy Senserva, immediately bill for the implementation, and then layer on recurring revenue streams:
- Configuration optimization and monitoring service
- Compliance reporting (Essential Eight, SOC 2, etc.)
- Billable incident response from auto-generated tickets
All with virtually zero ongoing labor. One technician can manage 50+ customers running Senserva.
And here's what really matters: you're not selling "another security tool." You're ensuring the security investments your customers already made are actually working at peak effectiveness.
Want to See It for Yourself?
If you missed the webinar or want to explore how Senserva could optimize your Microsoft environment, reach out to your Crayon rep or contact us directly at sales@senserva.com, or send us a message with the chat-box.
We're happy to walk you through a demo and show you exactly how other MSPs are ensuring their customers' security investments stay robust and effective.
If you are in the Asia-Pac region and would like to talk to someone at Crayon, or watch the webinar, follow this LINK.
Because here's the thing: your customers invested in great security tools. The question is whether those tools are still configured optimally—or whether they've gradually drifted away from peak performance.
