Hi everyone,
Clay Babcock here, President of Senserva. I wanted to share something personally that's been weighing on me - and ask for your help with the solution we're building.
A few months ago, I learned about a crisis in cyber insurance that honestly shocked me. 27% of cyber insurance claims are being denied - not because of the usual policy exclusions, but because of hidden language that most organizations don't even know exists.
Let me tell you about Cottage Health. They're a healthcare organization that thought they had solid cyber insurance coverage. When they suffered a data breach in 2013, they filed their claim expecting their coverage to respond. Instead, their insurer denied the entire $4.1 million claim using this clause:
"Failure to continuously implement the procedures and risk controls identified in the insured's application"
$4.1 million out of pocket. Zero insurance recovery. All because they couldn't prove they maintained every security control they'd disclosed in their application.
When I first heard this story, I couldn't sleep. If this could happen to a healthcare organization serving their community, it could happen to anyone.
Here's what I discovered that really got to me: the problem isn't that organizations are lying on their insurance applications. The problem is that most organizations answer application questions based on what they intend to implement rather than what they can actually prove they maintain continuously.
When you're filling out cyber insurance applications, they ask detailed questions about your security controls - multi-factor authentication, backup procedures, patch management, employee training, endpoint protection. Most people answer these honestly based on their understanding of what they have in place.
But here's the trap: during a claim, insurers conduct forensic investigations of your actual implementation. They're not interested in your good intentions - they want proof that you continuously maintained every control exactly as you disclosed it.
One gap between what you disclosed and what you can prove? Your claim gets denied.
As an team with 20+ years in security automation (we previously built and sold Shavlik Technologies to VMware), Mark and I knew we had to build a solution. But I also knew we had to get it right.
The Senserva Insurance Compliance Inquisitor conducts the same forensic audit that insurers perform during claims - but it does it proactively, before you need to file a claim, when you can still fix any gaps.
Our platform parses your actual policy language, validates your security implementation using insurer methodologies, identifies discrepancies that could trigger denials, and creates tamper-proof documentation that satisfies claim investigations.
But instead of rushing this to market, I made a decision that my team thought was a little crazy: we're soft-launching.
I've seen too many security products launched without enough real-world validation. This problem is too important to get wrong, and the stakes are too high for organizations that trust us.
So we're working with a select group of organizations who want to be part of perfecting this solution while protecting their own coverage. Every soft launch participant gets extra time, deeper analysis, and more personalized attention than we'll be able to provide once we scale.
You're not just getting protected - you're helping us build the definitive solution to this industry-wide crisis.
Here's something that's particularly important to me: nonprofit organizations face the exact same claim denial risks as Fortune 500 companies, but they rarely have the resources to absorb denied claims.
Organizations that serve our communities shouldn't have to choose between their mission and cyber insurance protection.
That's why most qualifying 501(c)(3) organizations will receive this service completely free as part of our soft launch program.
This isn't a marketing strategy - it's a commitment. We're dedicating significant resources to make sure nonprofit organizations are protected, regardless of their ability to pay.
If you join our soft launch program, here's what happens:
For Nonprofits: Most qualifying organizations get complete validation free. We'll assess your policy requirements, audit your actual security implementation, identify any gaps, and provide you with bulletproof documentation that satisfies insurers.
For Enterprises: You get our full platform deployment at preferred soft launch pricing ($5,000 - significantly below future market rates), plus extra consultation time and direct access to our development team.
For MSPs: We're offering early partner opportunities with exclusive territory protection and co-development input on our channel program.
The process is straightforward: we start with a 15-minute qualification call, then conduct a deep-dive assessment with extra time allocated for your specific situation. You work directly with our team throughout the process, helping us refine our methodology while achieving bulletproof coverage.
Once we complete our soft launch and refine our process, we'll be launching publicly at higher rates with less personalized attention. This is your chance to get maximum value while helping us perfect the solution.
We're intentionally keeping our soft launch small to maintain the quality and personal attention that makes this program special.
If you're interested in being part of our soft launch - whether you're at a nonprofit that could benefit from free protection, an enterprise that wants preferred pricing and extra attention, or an MSP interested in early partnership opportunities - I'd love to talk with you.
This is too important to get wrong, and it's too urgent to delay. Every day, organizations are discovering their cyber insurance coverage isn't valid when they need it most.
Don't let your organization become the next Cottage Health.
Reach out to me directly: clay@senserva.com.
Learn more at : https://www.senserva.com/inquisitor-landing
Let's make sure your coverage will actually protect you when you need it most.
Best regards,
Clay Babcock
President, Senserva
P.S. - If you know other leaders - especially at nonprofits - who should hear about this, please share this with them. This crisis affects everyone, but together we can build the solution.